Automated Publishing For Print, Online or Mobile
VIC PTM, is a print manager and cross media publishing automation solution that adapts to the processes you already have in place and automates the workflow. It collects product and pricing information, connects to internal and external image and art databases, and creates your circulars, inserts and brochures based on your custom templates with an efficient and less costly workflow while you stay in control of the whole process. It then pushes everything to your printing vendors, websites, mobile apps, even to in-store digital signage ensuring that your message always remains the same no matter where the customer views it.
As a publishing automation solution it integrates with other publishing tools, such as Adobe InDesign, to offer complete control of the final look of your collateral. Automate your production and publishing process, optimize internal processes and be ready to follow the trend from traditional print to digital content distribution. VIC PTM helps you tie together all media channels into one easy process, and with integrated digital asset management, VIC WBM, MBM and DSM integration, publishing to any channel, your customers experience has never been easier.
- Centralized Publishing Management
VIC PTM streamlines the flow of content between your departments. With integrated digital asset management, it creates a central point where all of the templates for your inserts, circulars and brochures, including pictures of products and even product descriptions exist. Publishing tasks that were taking days are ready in minutes.
- Integrated Publishing Workflow
How efficient is your current publishing approval process? VIC PTM moves your content from the creators to the artists and pushes it through the approval process through an easy to follow web site, moving you away from printing proofs and editing up until the last minute.
- Database Publishing
Creating this week's circular should not mean your merchandising department produces a spreadsheet that you have to manually typeset. VIC PTM includes database publishing - your products, including pricing, can be automatically populated from your product databases or imported.
- Web and Mobile Publishing
VIC PTM connects your publishing process directly to the online and mobile world. As soon as your circulars, inserts and brochures are ready they can automatically be published to your web site and mobile apps without any labor involved. You can move your web publishing in-house and no longer require third party vendors to go through a labor intensive process to transform your print content to online friendly.
- Interactive Web Content
Automating publishing to the web doesn't mean your inserts become dull and static content. With built-in integration with VIC WBM and MBM your online inserts and circulars come alive. From adding the items, interactive shopping lists, suggesting relevant recipes and other offers, to finding relevant coupons, your online content will never be dull or lacking.
- Integration with other Vendors
Inserts, weekly circulars and brochures are automatically published online and even to the printer of your choice as soon as they are created, reducing labor intensive tasks, costs and errors.