We live in the world of the Smart Consumer
They now use various digital devices, smartphones, tablets, and desktop computers, at many points along the purchase path, from researching product information and pricing to finding stores or completing transactions electronically. And according to a recent survey by Google/Ipsos, 40% of consumers said a bad online experience creates negative brand association.
In the world of the smart consumer, you have to be a smarter retailer, click below to find out how.
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