Site Optimization & Social Media
Site Optimization
Because we work on the technical side of the web, VIC understands
precisely what drives search engines and social network sites and
applications (Google, Facebook, Twitter, Foursquare etc.). Certain
intricacies such as metatags, page titles, and link texts allow our
specialists to optimize your visibility in correspondence with the image
you wish to promote and also develop your social media strategy. Not
exactly sure where to start? Let us offer some suggestions. Often, in
the web technology business, you learn from experience, and that is just
what we have.
SEO is the art of maximizing your website's exposure
in all search engines:
- | We pay special attention to target the correct traffic and audience that you want to capture. |
- | We increase your organic listings through KPI's (Keyword Performance Index) and provide monthly reports. |
- | We incorporate keyword and competitor analysis, site optimization and submission, on-going link building and constant monitoring and tweaking to keep your site ranking at number one. |
- | We can review any site and carry out in depth keyword analysis; and assist in writing original, dynamic and keyword-rich content. |
Hardly! With literally tens of thousands of websites coming online DAILY, making sure people find and use YOUR website takes a specific, targeted approach to attracting users, keeping users, and getting them to use your site in the way you want.
Web Analytics gives you the tools to determine whether a particular strategy you are using is working; but tracking page clicks simply isn't enough. Analytics offers a host of compelling features and benefits for everyone from senior executives, to advertising and marketing professionals, to site owners and content developers. With this set of tools in your toolbox, you.re sure to consistently find ways to improve both your website and your strategy
Social Media
A form of Internet marketing that seeks to achieve branding and marketing communication goals through participation in various social media networks. Social Strategy to address:
- | Your community |
- | Your objectives |
- | Your message |
- | Your platform |
- | Processes |
- | Resources |
- | Measurement |
VIC will establish a strategy for participation in various social sites such as Facebook, YouTube, Twitter, and LinkedIn. We will broaden your brand's footprint on these sites by bringing new ideas into this social media program, maintaining relationships with industry bloggers and internal company contacts, and improving your current marketing material through video, photos, and other multimedia.
Social Media Tactics we use:
- | In depth evaluation of current Web Site with in-house training and implementation of many recommended improvements |
- | We stay current with social media trends and incorporate new ideas to improve your customer's media experience |
- | Formalize a social media optimization (SMO) strategy and tactics that will drive traffic to your website |
- | Select industry blogs and connect via RSS to remain up-to-date and respond with comments |
- | Contribute to social media program through creation of multimedia content such as video, photos, podcasts, and more... |
- | Provide metrics to prove the effectiveness of the program |
- | Develop an E-learning Email Series for engagement with your customers |
- | Select industry forums and establish daily routine for answering questions |
- | Update and maintain content on social media sites (YouTube, Facebook, etc.), to keep content current and accessible |
- | Cross-marketing between Social Networking |
For more information or to discuss your project please contact us.
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